Per the Flee Flea & Tick Collar for Dogs label, you should remove the collar from its packaging, separated the Peel-Away Comfort Strip and place in trash. Place collar around dog's neck and buckle in place with the main clasp. Feed excess collar through the remaining two clasps for extra hold and a clean fit. Adjust the collar for a snug fit to create contact between the collar and the dog's hair/coat for better product release and diffusion. A properly fitted collar will allow two fingers to be placed between the collar and dog's neck.