I use 1 Oz per gallon and spray 32 gal. on my lawn every 2 weeks in the spring and in the fall. My back yard is approx. 32,000 sq. ft. My lawn is tall fescue. This product keeps my lawn green without having to cut every 2-3 days like highly N based urea sprays. Do not worry about the immediate smell, as the product dries, the smell is gone.
Over many years I have used the popular fertilizers on my indoor plants. I then started using Fish and Poop fertilizer and the growth of my plants is amazing. I have an indoor Begonia that is now growing as fast a weed. Tomatoes have been planted in my yard and I know they will be bigger than last years crop using FandP fertilizer. My relatives have been using this fertilizer upon my recommendation, their plants are thriving. It is expensive but worth it!