Advance Cockroach Bait Gel is very safe to use around children and pets as long as you apply it according to the instructions. Of course, you would not want to place it where children or pets could easily access it. This gel is often used in schools and day cares instead of sprays because historically gel baits are much safer than other products.
The Advance Cockroach Gel Bait has been renamed and re-packaged as Alpine Cockroach Gel Bait Rotation 2. It is designed to be used in rotation with Alpine Cockroach Gel Bait Rotation 1 to prevent bait aversion, a common problem when the same bait is used on a roach population for an extended time.