The price will be different for a variety of reasons. They may buy more product from the manufacturer than we do so they may get a lower purchase price and are able to offer it to you at a lower price in turn. Also, they are not paying shipping on the item when you are picking it up in the store, however we do incur a shipping cost on all packages going out from our company but provide free shipping to the customer at the time of purchase. Fair market value varies from region to region as well, so all of these combined can be a reason you see a difference in price, same as the price of gas from one county to the next can change 10 cents.